10 trends in social media

I wanted to share this great slideshare from the Social Practice. I think these are ten really insightful trends in social media. Not the usual generic rubbish.

For me, the following really ring true:

  1. The Rise of Social Business. This includes the great case-study from ASOS of how they are offering a selling platform for their customers.
  2. The Social Algorithm. This is essentially social search. How social signals are now being factored into what people find on the web.
  3. Rewarding social sharing. I think we will see more of this. Campaigns that don’t target the first person who come into contact with it. Rather the second level of consumers – so encouraging people to share content with their friends – and incentivising them to do so.


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