- 29th November 2011
- Posted by: Adam Lewis
- Category: Cool Stuff, Ideas, Social Business, Uncategorized
I wanted to share this great slideshare from the Social Practice. I think these are ten really insightful trends in social media. Not the usual generic rubbish.
For me, the following really ring true:
- The Rise of Social Business. This includes the great case-study from ASOS of how they are offering a selling platform for their customers.
- The Social Algorithm. This is essentially social search. How social signals are now being factored into what people find on the web.
- Rewarding social sharing. I think we will see more of this. Campaigns that don’t target the first person who come into contact with it. Rather the second level of consumers – so encouraging people to share content with their friends – and incentivising them to do so.