- 10th July 2017
- Posted by: Adam Lewis
- Category: Inbound Marketing
As a business owner, you are tasked with always finding new ways to grow your company quarter after quarter. A key part of this is developing an effective marketing strategy. As your company grows you will discover that turning to professional consultants can ultimately reduce expenses while driving more effective campaigns that enhances your sales figures and ROI. Here are some signs that you need to turn to an inbound marketing consultant today.
You Do Not Know How SEO and Content Marketing Work Together
SEO has swiftly evolved over the last five years to becoming a marketer’s best friend in an age where Internet access is the norm and not the exception. A marketing consultant will be able to help you tap into the 100 billion search queries made every month by leveraging their knowledge of the best practices and solid keyword research needed to promote your brand. Turn to a professional with the experience needed to guide your media campaign today.
You’re Not Separating Yourself in Competition
Even if your SEO is perfect in your social media campaign is operating perfectly, your company can still fail if it doesn’t differentiate itself from the competition. Here are three things your company should focus on in its branding mission:
- Develop a Dedicated Purpose
- Win the Hearts and Minds of Your Clients
- Make Interacting with Your Company a Rewarding Experience
You’re Not Dedicated to Social Media
A proper social media campaign can easily take up a quarter of your workweek. This is due to the large variety of platforms available, and the need to develop compelling material for all of them. Turn to an expert so that you can spend more time running your business, not developing Tweets™ or Facebook Posts™.
You Do Not Know Your Buyers Completely
It is vital that you have a complete understanding of your target demographics’ typical mindset. An inbound marketing consultant has the experience and dedication needed to determine how best to reach your prospective clients, including crafting social media posts and advertisements that reflect their vernacular, needs, and preferred platforms.
You Are Unfamiliar with How Prospects Seek You Out
An inbound consultant or content specialist will help you ensure that you reach your clients by understanding how they seek out your services. By utilizing SEO optimization techniques, and shrewd social media platform campaigns, you will be able to enjoy drawing in new clients through content tailored to current trends and needs.
You Do Not Know Where to Start
The Internet is a vast and swiftly evolving place that requires constant research and more than a bit of talent to succeed. Turn to an inbound marketer if you do not know where to start. You will be amazed at how easy it is to get your campaign off the ground!
Keeping Track of the Metrics Gives You a Headache
Data is your friend. When analyzed correctly, it can show how to get the most out of marketing dollar by simply tweaking your existing campaign. An inbound marketing consultant will know what metrics to follow and craft reports that make moving forward with your next post or advertisement easier than ever.
You Do Not Know What Your Competitors Are up to
Your company does not exist in a vacuum. It is vital to turn to an inbound marketing consultant with the experience needed to monitor them and adapt your media campaign to counter what your friendly neighborhood competitor is putting out.
You Have Troubles Communicating with Your Sales Team
To say that there is a rivalry between most marketing and sales teams is to put it mildly. An inbound marketing consultant can stop the complaining and help create avenues of communication between the two departments. The end result is a unified unit that can quickly adapt campaigns to maximize client acquisition and retention.
You Treat Offers like Coupons
People no longer give out contact information for a discount, mainly due to the rapid rise of spam and other net-based nastiness of the last twenty years. An inbound marketing consultant will help you turn your special offer into something that is shared freely, maximizing market awareness and driving improved conversions.
You Do Not Know What to Blog About
Knowing what to discuss on your blog can be a very disconcerting notion for a business owner. Turn to an inbound marketing consultant to develop an effective content calendar and posts that help you connect with your core demographic.
You Have Difficulties Curating Your Content
If you toss everything you have out on your site and blog readers may walk away confused and feel like your company is second rate. Have a consultant work with you to showcase only the best content you have available, better shaping your message and making it easier for prospective clients to understand the unique services you offer.
Is Your Email Marketing Stagnating?
Your email marketing messages should never read like a company newsletter. No one wants to know what the CEO did in Ibiza last summer, instead, they want to know what new products and services your company will be offering.
Beyond this, an inbound marketing consultant can also make certain your email list is compliant with the regulations, such as GDPR while nurturing new leads.
Click button below to find out how a freelance Inbound Marketing Consultant, like Adam Lewis can help.