How I can help you
I help B2B businesses build a better sales pipeline. I will grow your business by helping you develop and deploy a better strategy for lead generation and nurture.
I do this by blending editorial and content skills, with B2B digital and social media marketing. I use data tools and technology such as marketing automation. All with a deep understanding of the target personas, buyer journey and the the sales process of your business.
I have learned a lot about sales and marketing in my career over the last 18+ years, working for some of the biggest brands in the world such as IBM, Thomson Reuters, Visa and Motorola, as well as small businesses and start-ups.
I want to apply everything that I have learned to help your business grow.
How I work
Impartial and practical solutions to problems
I recommend the technology, people or processes that are the best fit for your business.
You don’t pay for some abstract theory and some powerpoint slides.
I like to get into the detail of your business, your customers and your sales and marketing processes and come up with concrete plans for action.
It’s a team effort
Lasting impact is created by working alongside existing teams to push through change together.
I only take on projects where I add value
If we aren’t the right fit, I will help you find someone better suited to get the results you want
Typical Assignments
- Helping to develop an inbound strategy that is right for your business
- Training and motivating sales or marketing teams to be more effective
- Creating systems and processes to help your business make better content
- Providing interim management/leadership for large projects
- Helping you to find staff or suppliers to scale up your marketing efforts
- Helping you to chose the right marketing and sales technology for your business
Find out how the latest marketing techniques can increase pipeline quality.
Adam excels, especially, in the strategic aspects of marketing, digital and social projects. In early days of engagement with him, I saw that he was able to naturally manage a large group of diverse stakeholders and create an impressive level of cohesion and agreement – not an easy task!
