How to create an awesome LinkedIn Profile

Investing time to create the best possible LinkedIn profile is time well spent. It’s an investment in your career. Why? LinkedIn is the most effective social media network for generating leads for businesses and it’s the Number One hunting ground for recruiters…


Which B2B social media is best for leadsBut, the LinkedIn profile have so many features.  Here are my tips for the most important bits to focus on.

Define your personal brand

You might be employed, self-employed, or looking for new opportunities. But your current employment status shouldn’t define who you are. It’s just part of the story. Instead, use your LinkedIn profile to think about how you want to position yourself, and the type of people that you want to read it.

It should answer these questions:

  • What value do you add?
  • What problems do you solve?
  • What skills and experience do you have?
  • What work do you enjoy most?

Don’t treat it like a CV

This is the most common mistake people make. Instead of listing out every detail of your job and every responsibility you are/were given – talk to the successes, achievements and things that you are proud of.

Spend time creating an impactful summary section. You have up to 2000 characters to tell your story and highlight the bits you want to. Don’t be afraid to use images, presentation, video or other media to bring it to life.

Invest in a quality profile picture

It amazes me how many people still don’t have a LinkedIn profile picture. This is bad. LinkedIn isn’t a forum where anonymity is accepted. This is the world’s biggest business network – people buy from people and more often than not they want to see who they are buying from.

Plus it’s really helpful when you are meeting someone for the first time in a crowded coffee shop!

I would always suggest paying a professional photographer, rather than using your Facebook avatar or picture from your last holiday! Shout if you want recommendations for photographers.

Make it easy to contact you 

Increasingly, people are using LinkedIn as their modern day Rolodex, their personal CRM.

Make sure all your contact information is up-to-date and comprehensive for your connections. Make it super easy for them to pick the phone up.

In my case, I publish my phone number and email on my public profile. It works. I have picked up several projects this way from people who found it and rang me.

Don’t be shy – ask for recommendations 

Would you buy a product from Amazon without looking at the product reviews? Would you purchase services from professionals on People Per Hour who didn’t have quality feedback. Linkedin has two options that allow you to showcase your happy customers, recommendations and endorsements. Both of which are thought to influence the search results when people are searching on LinkedIn for skills or services.

I know some people feel awkward about asking for recommendations. If you are one of them – how about asking for endorsements. If you have a client or employer who was really happy with your service, I bet nine out of ten would be happy to support your business or career. If you don’t ask you don’t get!

Add some personality

Finally. Yes its all about business, but we are all individuals , with lives, interests and passion outside of work. Try and add something about your life outside of work.

From experience, it can be a great ice-breaker when you are meeting someone for the first to reference or share common interest or hobby – just beware if you support a rival football team!

In the spirit of this the picture at the top of the article is from my Wild Camping Weekend in Dartmoor, I love roughing it in the middle of nowhere.

If you would like help to optimize the LinkedIn Profiles of your business as part of a Social Selling Strategy, please get in touch. I offer a full social selling training course.


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