Are you scared of your competitor’s social business strategy?

OK. You might not be scared, but have you been spying on what your rivals have been doing with social media? If so, you are not alone – 85% of brands believe that what their rivals are doing on social media will have a significant impact on their own plans for social in 2012.

The fear of losing competitive advantage is always a strong driver. Now it looks like those that are slow on the social business adoption curve are worried.

So they should be. In a previous blog about a social media ROI study by McKinsey – it’s clear that they might be losing out financially.

I have written a longer blog post on this at my social media consultancy immediate future. Have a look for some tips on how to benchmark your current performance against your competitors.

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