B2B Social Advertising Services
You may think sites like Twitter and Facebook are only for connecting with friends and family – but the truth is, social networks provide one of the biggest advertising platforms available for B2B marketers.
If you’re not currently using Facebook, Twitter, and LinkedIn for B2B social media advertising, you’re missing out on a massive potential audience.
When you work with us, we’ll help you take full advantage of these platforms, so you can get more leads, connect with more clients, and make more sales.
Why are social ads so good for B2B?
Only pay for clicks
You can choose a pay-per-click model which means you only pay when someone clicks on your content. The budget can be tightly controlled, whether you are spending £5 per day or £50,000 a day!
They are highly targeted
You can target anything from company, to their job title, job function, their skills, group membership, age, gender, educational background and much more.
I provide the following services, depending on your requirements. If you want to run the ads yourself, then I can develop a strategy for you. If you need more support, I can offer a managed service, where I take care of the planning, content and management of the ads so you don’t have to. This can cover:
- Creative concepts
- Bidding strategies
- Campaign planning
- Artwork design
- Access to stock imagery
- Advanced targeting
- Conversion tracking
- Real-time management
- Optimisation & management
Social Media Platforms that I work with
Millions of professional businesses log in on a daily basis, so your adverts and paid promotions will be shown to a wide range of prospects itching for your products or services. Like these other platforms, you’re able to target your audience based on detailed profile information, making it a sophisticated destination for your online marketing needs. New ad formats are constantly being rolled out.
“Facebook for B2B?” I hear you say. Well it now has the ability to target by job role and company. It is also much cheaper than LinkedIn so it’s a great option for marketers – not only can you offer your products or services through traditional adverts, you can also share information through promoted posts. There is a huge range of targeting and retargeting options available.
Twitter Ads can help you build your company profile through social exposure and gathering more targeted followers. When you use specific interest groups and target groups, your tweets, business cards, and adverts will easily land in front of your most sought-after prospects. Better yet, the site’s measured analytics allow you to track your success in real time!