Inbound Marketing Audit
If you are looking to improve your inbound marketing strategy, the first place to start is an inbound marketing audit. This reviews your sales and marketing operations to find opportunities for improvement.
The audit is scaled to the size of the business. It will include a review of data and interviews or questionnaires with relevant stakeholders. The output will be recommendations, presented back to your business.
What the inbound marketing audit covers
A look at how you currently rank for key business terms, technical website optimisation and keyword analysis to find opportunities to increase traffic.
A review of content across channels that assess relevance for your target personas and the different stages of the buyer journey.
User experience (UX)
A look at onsite navigation for desktop and mobile, use of calls to action and overall design and layout.
Sales and marketing integration
A review of sales and marketing alignment in terms of process, people and technology (i.e CRM, automation and website integration.