Social Selling Training Course

My in-house social selling training programme will equip your internal sales and marketing teams with the ‘skill and will’ to proactively represent your brand on social media.

It will help them navigate the new online B2B buyer journey and give them the tools to prospect new white space leads and nurture existing contacts.

I have extensive experience of creating and facilitating training programmes for businesses such as Bacardi, General Electric, Indesit and ran the Social Media Training Programme for the Institute of Direct and Digital Marketing (IDM) for many years.

Why attend?
  •      Uncover new and existing account opportunities
  •      Gather intelligence about prospects and their businesses
  •      Develop a tailored approach that streamlines your sales process
  •      Engage with prospects on a meaningful and more personal level
  •      Cultivate a more collaborative buying process
What is covered?

Each programme is tailored to the needs to the client, but typically, they have these elements.

Group workshop

A group workshop will get everyone on the same page with an introduction to B2B social media marketing.

One-to-one training

Next will be a deep dive into the primary social selling tool – LinkedIn Sales Navigator. This will be done on a one-to-one basis.

Follow-on support

Follow-up session, again one-to-one to review activity and provide further guidance.

Photography

This is a high quality head shot by a professional photographer that can be used in your LinkedIn profile.

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