- 24th March 2016
- Posted by: Adam Lewis
- Category: Content Marketing
When I talk to content marketing folks, the challenge that pops up every-time is how to create enough content on a limited budget. A lot of time is expended thinking about new content ideas and new formats in response to this.
However, most people don’t actually know what content is working and what isn’t. If you are in this position, it’s time for a bit of an audit of existing content – and maybe a spring clean as well!
What is a Content Audit?
A content audit isn’t just for SEO purposes. That matters of course, but it’s essential to know how your content is being read, watched and shared in other places. So it needs to take a strategic look at how your content is driving traffic, clicks, and engagement across social media, websites, email and paid media campaigns.
Why you need it?
Content might be king, but it isn’t cheap. An audit will help you make your content budget go further and get better results.
In a nutshell: it shows what to keep, what to improve, what is missing and of course what you don’t actually need.
Any insights from it are likely to help:
- Increase engagement and reach of social activity
- Improve organic search results
- Increase email open rates
- Get people to spend more time on your site
- Provide insight for better planning of content topics
- Inspire you with new ideas for future content assets
So, what’s stopping you?
Undertaking a content audit can be a bit daunting. It needs time and some knowledge of how to gather data and interpret it. So, we have made things easy, I have created our own step-by-step checklist. Download it now. Or get in touch for some help with your content strategy.