07969 129 203
-
Social Selling. The business case for investment.
- 14th February 2017
- Posted by: Adam Lewis
- Category: Social Selling
No Comments
If you are looking to convince yourself or your boss why you need to invest in social selling, here are some compelling stats. I picked them up from the excellent LinkedIn Social Selling RoadShow in London.
-
Where should a B2B business focus on paid social media?
- 10th April 2018
- Posted by: Adam Lewis
- Category: B2B social advertising, Inbound Marketing
Check out your own newsfeed on social media, someone is paying to show you the ads you see. As a B2B business owner or marketing professional, you should also be spending ad spend to generate leads. If your company has chosen social media platforms for your marketing spend is your money working right for you?
-
The B2B Owner’s Guide to Using LinkedIn Lead Gen Forms
- 10th March 2018
- Posted by: Adam Lewis
- Category: B2B social advertising
LinkedIn reports that 80% of engagement with sponsored content on its platform happens when users are on mobile. Because of this high percentage of engagement, they reacted with an update that features the functionality of user-friendly web forms on sponsored content. They are called LinkedIn Lead Gen Forms. When Would Someone Encounter a LinkedIn Lead
-
Boost your B2B marketing campaign with Facebook Lead Ads
- 10th February 2018
- Posted by: Adam Lewis
- Category: B2B social advertising, Inbound Marketing
But I thought Facebook was a B2C thing? Well you better read on.. Facebook Ads lets you promote your business successfully even if you are marketing on a shoestring. And since Facebook’s users outnumber the populations of 193 countries, you’ve got a massive potential audience waiting just a click away. If you’re a B2B marketer,
-
How to make Adwords work for B2B lead generation
- 10th January 2018
- Posted by: Adam Lewis
- Category: Inbound Marketing
Google Adwords (PPC) should be a core part of your lead generation tactics. It is essential when using PPC marketing to understand how it works differently with different business or different industries. Differences can include: More competition Niche markets Higher asking prices Clients who comparison shop Sales that occur less frequently Understanding the B2B User
-
Should I hire a content marketing consultant?
- 10th December 2017
- Posted by: Adam Lewis
- Category: Content Marketing, Freelance B2B Content Planner, Inbound Marketing
Here we discuss the scenarios when hiring a freelance b2b content consultant would be a smart move for your business. Read on.
-
Nine hacks to boost your social media output
- 10th November 2017
- Posted by: Adam Lewis
- Category: Inbound Marketing, Social Business
Read these 9 hacks to help you become more active on social media with less effort. Grow your follower base and your business now!
-
How much does a B2B content marketing consultant cost?
- 10th October 2017
- Posted by: Adam Lewis
- Category: Content Marketing, Inbound Marketing, Social Selling
Find out how much it could cost to employ a freelance B2B content marketing consultant and what you get for your money.
-
6 massive pain points facing B2B marketing pros
- 10th September 2017
- Posted by: Adam Lewis
- Category: Content Marketing, Freelance B2B Content Planner
Here are 6 common pain points facing B2B marketing pros ranging from rising costs of acquisition, to data overload and lack of time. How do you compare?
-
How to optimise your content marketing for sales enablement
- 10th August 2017
- Posted by: Adam Lewis
- Category: Inbound Marketing, Social Selling
How to optimise your B2B content marketing for sales enablement. Ideas to make your content more effective at supporting the work of your B2B sales team.
-
13 clues you need an Inbound Marketing Consultant
- 10th July 2017
- Posted by: Adam Lewis
- Category: Inbound Marketing
Here are thirteen tell-tale signs that your business could benefit from the services of an Inbound Marketing Consultant, like Adam Lewis (adamlewis10)