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Social Selling. The business case for investment.
- 14th February 2017
- Posted by: Adam Lewis
- Category: Social Selling
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If you are looking to convince yourself or your boss why you need to invest in social selling, here are some compelling stats. I picked them up from the excellent LinkedIn Social Selling RoadShow in London.
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How to convince your boss to invest in content marketing.
- 2nd December 2016
- Posted by: Adam Lewis
- Category: Content Marketing
Why should you invest in content marketing? Here are three reasons you can use to convince your boss of the business case for content marketing.
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Help your CEO overcome their fear of social.
- 28th November 2016
- Posted by: Adam Lewis
- Category: Social Business
Of course they won’t admit it. But when your CEO says being active on social isn’t a priority, they probably mean they are scared of it. Its actually fear that is stopping them. Check out three solutions to help them get more social.
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How to create an awesome LinkedIn Profile
- 4th September 2016
- Posted by: Adam Lewis
- Category: Social Selling
Investing time in your LinkedIn profile is an investment in your career. Learn about the essentials to create the ultimate profile for you.
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Time to spring clean your content
- 24th March 2016
- Posted by: Adam Lewis
- Category: Content Marketing
Coming up with fresh content on a regular basis is a big challenge. Its time to spring clean your content. Download this DIY Content Marketing Audit now!
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Why every business needs a Chief ZMOT Officer
- 7th May 2015
- Posted by: Adam Lewis
- Category: Social Analytics, Social Business
A look to the future – when social media and specifically the performance of the business at the Zero Moment of Truth (ZMOT) will be a board level issue.
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Facebook Topic Data. 3 reasons it’s a BIG deal for marketers.
- 9th April 2015
- Posted by: Adam Lewis
- Category: Social Analytics
What is Facebook Topic Data and what does it means for marketeers? It is big news. Here are three reasons why.
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What I learned talking to 13 year olds about social media
- 1st March 2015
- Posted by: Adam Lewis
- Category: Ideas
As I stood up to talk to a bunch of 13 year olds about social media, it dawned on me that this might be a bad idea. Here is what I learned.
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Google Plus pages to boost engagement for brands
- 23rd January 2013
- Posted by: Adam Lewis
- Category: Social Business, Social Commerce, Uncategorized
Find out how changes to Google Plus Business, now make it easier for brands to build out their connections.
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Social media attribution boosted by Adobe research
- 6th December 2012
- Posted by: Adam Lewis
- Category: Social Business
New research from Abode shows social media is boosting interest in marketing attribution modelling.