Commetric were in the swing of creating regular content across blogs, social media and events such as webinars. However, with a new Sales Director on board, there was a new requirement for closer integration with the content and the sales effort than ever before. Work was also required to focus on which sectors and personas would yield the best results for the business.

This project began with a content audit, including research with target prospects to understand current content and how it could be improved. A workshop explored the priority personas and target verticals and what content could be recycled in a cost-effective manner to reach them. A review of marketing and sales technology, including marketing automation led to clear recommendations. New nurture journeys were identified to sequence content to customers and prospects for maximum results.

Chris Shaw, CEO, Commetric said: “Adam’s knowledge cut across technology, content and the various digital channels such as PPC and social advertising. We were able to draw on his significant B2B experience to create a better inbound marketing plan very quickly.”